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Quantitative input for business decisions
Introduction
Marketers and product / service managers often want to know:
Issues like these can be clarified through appropriate analysis of suitable data.
- How is my product/service positioned ?
- What are the drivers of preference ?
- Do these drivers differ by segment within the target population ?
- What characterises the different segments ?
- What do I need to change to make my product/service more attractive ?
- How much should I charge ?
- Once I've launched, how much will I sell ?
This is where Nulink Analytics can help.
Nulink Analytics offers:
- basic through to advanced data analysis
- development and execution of statistically-based models to forecast outcomes
- general consultancy on market research design and execution.
Nulink Analytics draws on the extensive experience of Principal, Scott MacLean.
“It is a capital mistake to theorise before you have all the evidence. It biases the judgement.”
A. Conan Doyle “A Study in Scarlet”
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