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Quantitative input for business decisions

 

 

Background

Scott MacLean’s background includes roles as Director of Commercial Research with A C Nielsen, Marketing Science & Research Director with Research International in Melbourne, Frankfurt and London, and Head of Advanced Analytics with Lewers Research in Melbourne.

He has published and presented a large number of papers on a range of topics, and is a regular speaker at seminars and meetings within the marketing and social research industry. 

He is an elected Fellow of the Australian Marketing and Social Research Society.

 

Qualifications/Memberships

  • Bachelor of Science (Hons) - mathematical and survey statistics, Monash University (B Sc(Hons))

  • Master of Applied Science - mathematical and statistical modelling, Univ of Melbourne (M App Sc)

  • Fellow of the Australian Marketing and Social Research Society (FAMSRS)

  • Qualified Practising Marketing Researcher (QPMR)

  • Zertifikat Deutsch als Fremdsprache, Goethe Institut (ZDF)

 

"Data! Data! Data!" he cried impatiently.  "I can't make bricks without clay."

                                                      A. Conan Doyle “The adventure of the Copper Beeches”

 

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