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Quantitative input for business decisions

 

Capabilities

Nulink Analytics is able to help most clients with the following:

 

'Conventional' market research analysis

  • Consultation on market research design and research findings

  • Data tabulation (using Q)

  • Basic thru advanced analysis (using Q and R)

  • Statistical significance testing

  

Statistical Modelling

  • Causal Path Modelling

  • Key Driver Analysis / Shapley Coefficients

  • Structural Equation Modelling (SEM)

  • Perceptual Mapping / Correspondence Analysis

  • Panel modelling

Segmentation

  • Customer segmentation and profiling

  • Latent Class Analysis

  • Cluster Analysis

  

Concept/Product Testing

Training and HR

  • General statistical analysis

  • Structural Equation Modelling (SEM)

  • Use of the Q research software

  • Mentoring

  

Other

  • Choice Modelling / Conjoint Analysis / MaxDiff

  • Data Mining / Decision Trees

  • Advertising / ROI / Market Response Modelling

  • WordlesTM

Scott MacLean is thoroughly familiar with a wide range of statistical software.  He not only uses the software, he understands what it is doing, something all too rare in these days of “off-the-shelf-and-push-the-button” analysis. 

 

He has developed and implemented the Vector® volume forecasting methodology for two of Australia's major fmcg manufacturing companies.

 

Partners

 

Nulink Analytics works with Gandar Associates on projects requiring high level strategic analysis and/or the implementation of operational excellence.

  

Scott has extensive experience with (and provides input into the development of) the Q software package.

  

 

“We balance probabilities and choose the most likely. It is the scientific use of the imagination.”

                                                                                                         A. Conan Doyle “The Hound of the Baskervilles”

 

Home    Background    Capabilities & Partners    Why use Nulink Analytics?    Links & Downloads    Contact    Publications