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Quantitative input for business decisions
Selected publications and presentations
MacLean Scott (2016) “The 2016 Sawtooth Software Predictive Modelling Competition – Notes from a large island” Australian Marketing and Social Research Society Conference, Melbourne September 2016
MacLean Scott (2015) “How to group brands or products – an alternative approach” Australian Marketing and Social Research Society Conference, Sydney September 2015
MacLean Scott (2014) "Big data methods for small data" AMSRS WA State Conference, Perth, 23 October 2014
MacLean Scott and Gray Kevin (1997) “Structural Equation Modelling in Market Research” Market Research Society of Australia Conference, Sydney October 1997 [reprinted in http://www.smallwaters.com/whitepapers]
MacLean S (1996) “Market Segmentation - A Primer” SPSS User Breakfast, Melbourne, 8 Aug 1996
MacLean S and Croft V (1993) “Pricing and Packaging the 1993 FAI Indy Grand Prix”, MRSA Conference, Sydney 1993
MacLean S (1990) “New Product Development and Market Modelling” Market Research Society Seminar, Melbourne, 28 Sep 1990
MacLean Scott (1990) “Marketing Research - or Look Before You Leap” National Union of Students Training Conference
Hawley L and MacLean A S (1989) “Evaluation of Residential Street Management (RSM) Schemes in South Australia, Fifth National Local Government Engineering Conference, Sydney, 24-29 September 1989
MacLean Scott (1989) “Quantitative Data Collection Techniques” MRSA Seminar, Melbourne, Melbourne, 16 May 1989
MacLean A S (1988) “Assessing the Impact of Public Communications Programs” Technical Note No. 1, Journal of the Australian Road Research Board, 18 (3), September, 1988
MacLean A S and Wiener J (1988) “Evaluation of Public Communications Programs” National Evaluation Conference, Melbourne
MacLean S (1987) “Look Before you Leap” Marketing World (Journal of the Australian Marketing Institute) Vol 7 No 9, Nov 1987 pp21-23
MacLean S and Waddell K (1987) “Volume Prediction from Concept/Product Tests” MRSA National Conference, Melbourne 29 Aug - 1 Sep, 1987
MacLean S (1987) “Pricing (New) Products: a review of the main research methods” Market Research Society Seminar, Melbourne, May 7, 1987.
MacLean S (1984) “Drunk on Sobriety” - Review of MRSA Newsletter article concerning the desirable minimum drinking age
MacLean S (1983) “Relationships between Variables” Esso-Monash Workshop on Traffic Accident Evaluation, Dept Civil Engineering, Monash University, Feb 15-17, 1983
MacLean A S and Teale (1982) G “Probability Distributions for Traffic Accidents, Injuries and Deaths” Australian Road Research, Vol 12 No 1, Mar 1982 pp 42 - 44
MacLean A S and Howie D J (1980) “Survey of the Performance of Pedestrian Crossing Facilities” Australian Road Research, Vol 10 No 3, Sep 1980 pp 38 - 45
MacLean A S and Teale G L (1980) “The Random Vehicle Flow Assumption Used in Traffic Warrants” Australian Road Research, Vol 10 No 1, March 1980, pp 39 - 42
MacLean A S (1977) “A Note on Car Pool Matching” Technical Note No. 2, Australian Road Research, Vol 7 N0 3, Sep 1977 pp 33-34
MacLean A S (1976) “Maximum Likelihood and the Gravity Model” Transportation Research, Vol 10 pp 287 - 297
MacLean A S (1975) “A Note on the Intervening Opportunities Model” Traffic Engineering and Control, Nov 1975 p499
MacLean A S (1975) “Entropy Maximisation and the Gravity Model” Australian Road Research, Vol 5 No 10, Dec 1975 pp 17-27
MacLean A S (1974) “Theoretical Aspects of the Gravity Model of Transport Planning”, Special Report, Department of Civil Engineering, Transport Section, University of Melbourne
MacLean S (19..) “Conjoint Analysis and Fractional Factorial Designs - An Introduction” Australian Marketing Researcher
MacLean S (19..) “Marketing Research or ‘Look Before You Leap’”, AIC Conferences - Telecomms Market Forecasting, Sydney
MacLean S (19..) “Marketing Research or ‘Look Before You Leap’”, Australian Society of Accountants - Hospitality and Tourism Industry Seminar, Melbourne
"It may be conceded to the mathematicians that four is twice two. But two is not twice one; two is two thousand times one.
That is why, in spite of a hundred disadvantages, the world will always return to monogamy.”G. K. Chesterton “The Man Who Was Thursday - a Nightmare”
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