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Quantitative input for business decisions

 

 

Selected publications and presentations

MacLean Scott (2014) "Big data methods for small data" AMSRS WA State Conference, Perth, 23 October 2014

MacLean Scott (2011) “Structural Equation Modelling in Marketing – Parts I, II and III” in Dictionary of Quantitative Management Research; Sage Publications Ltd – Jan 2011;  ISBN: 9781412935296

MacLean Scott (2007) “SEM is dead – Long live SEM!” Australian Marketing and Social Research Society Conference, Sydney October 2007

MacLean Scott and Gray Kevin (1997) “Structural Equation Modelling in Market Research” Market Research Society of Australia Conference, Sydney October 1997 [reprinted in http://www.smallwaters.com/whitepapers]

MacLean S (1996) “Market Segmentation - A Primer” SPSS User Breakfast, Melbourne, 8 Aug 1996

MacLean S and Croft V (1993) “Pricing and Packaging the 1993 FAI Indy Grand Prix”, MRSA Conference, Sydney 1993

MacLean S (1990) “New Product Development and Market Modelling” Market Research Society Seminar, Melbourne, 28 Sep 1990

MacLean Scott (1990) “Marketing Research - or Look Before You Leap” National Union of Students Training Conference

Hawley L and MacLean A S (1989) “Evaluation of Residential Street Management (RSM) Schemes in South Australia, Fifth National Local Government Engineering Conference, Sydney, 24-29 September 1989

MacLean Scott (1989) “Quantitative Data Collection Techniques” MRSA Seminar, Melbourne, Melbourne, 16 May 1989

MacLean A S (1988) “Assessing the Impact of Public Communications Programs” Technical Note No. 1, Journal of the Australian Road Research Board, 18 (3), September, 1988

MacLean A S and Wiener J (1988) “Evaluation of Public Communications Programs” National Evaluation Conference, Melbourne

MacLean S (1987) “Look Before you Leap” Marketing World (Journal of the Australian Marketing Institute) Vol 7 No 9, Nov 1987 pp21-23

MacLean S and Waddell K (1987) “Volume Prediction from Concept/Product Tests” MRSA National Conference, Melbourne 29 Aug - 1 Sep, 1987

MacLean S (1987) “Pricing (New) Products: a review of the main research methods” Market Research Society Seminar, Melbourne, May 7, 1987.

MacLean S (1984) “Drunk on Sobriety” - Review of MRSA Newsletter article concerning the desirable minimum drinking age

MacLean S (1983) “Relationships between Variables”  Esso-Monash Workshop on Traffic Accident Evaluation, Dept Civil Engineering, Monash University, Feb 15-17, 1983

MacLean A S and Teale (1982) G “Probability Distributions for Traffic Accidents, Injuries and Deaths” Australian Road Research, Vol 12 No 1, Mar 1982 pp 42 - 44

MacLean A S and Howie D J (1980) “Survey of the Performance of Pedestrian Crossing Facilities” Australian Road Research, Vol 10 No 3, Sep 1980 pp 38 - 45

MacLean A S and Teale G L (1980) “The Random Vehicle Flow Assumption Used in Traffic Warrants” Australian Road Research, Vol 10 No 1, March 1980, pp 39 - 42

MacLean A S (1977) “A Note on Car Pool Matching” Technical Note No. 2, Australian Road Research, Vol 7 N0 3, Sep 1977 pp 33-34

MacLean A S (1976) “Maximum Likelihood and the Gravity Model” Transportation Research, Vol 10 pp 287 - 297

MacLean A S (1975) “A Note on the Intervening Opportunities Model” Traffic Engineering and Control, Nov 1975 p499

MacLean A S (1975) “Entropy Maximisation and the Gravity Model” Australian Road Research, Vol 5 No 10, Dec 1975 pp 17-27

MacLean A S (1974) “Theoretical Aspects of the Gravity Model of Transport Planning”, Special Report, Department of Civil Engineering, Transport Section, University of Melbourne

MacLean C and Segal L (1979) “Five Myths of Parking Policy” Australian Transport Research Forum Proceedings, Perth, WA, pp 274 - 286

MacLean S (19..) “Conjoint Analysis and Fractional Factorial Designs - An Introduction” Australian Marketing Researcher

MacLean S (19..) “Marketing Research or ‘Look Before You Leap’”, AIC Conferences - Telecomms Market Forecasting, Sydney

MacLean S (19..) “Marketing Research or ‘Look Before You Leap’”, Australian Society of Accountants - Hospitality and Tourism Industry Seminar, Melbourne

MacLean Scott and Segal Leonie (1978) “Multiple Hire Alternatives for Australian Taxi Cabs” Australian Transport Research Forum Proceedings, pp 399 – 429

"It may be conceded to the mathematicians that four is twice two.  But two is not twice one;  two is two thousand times one.
 That is why, in spite of a hundred disadvantages, the world will always return to monogamy.

                                                                                                                                          G. K. Chesterton “The Man Who Was Thursday - a Nightmare”

 

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