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Quantitative input for business decisions

 

 

Introduction

Marketers and product / service managers often want to know:

• How is my product/service positioned ?
• What are the drivers of preference ?
• Do these drivers differ by segment within the target population ?
• What characterises the different segments ?
• What do I need to change to make my product/service more attractive ?
• How much should I charge ?
• Once I've launched, how much will I sell ?

 

Issues like these can be clarified through appropriate analysis of suitable data.

This is where Nulink Analytics can help.

    Nulink Analytics offers:

• basic through to advanced data analysis
• development and execution of statistically-based models to forecast outcomes
• general consultancy on market research design and execution.

 

Nulink Analytics draws on the extensive experience of Principal, Scott MacLean.

 

“It is a capital mistake to theorise before you have all the evidence.  It biases the judgement.”

                                                                                                                            A. Conan Doyle “A Study in Scarlet”

 

Home    Background    Why use Nulink Analytics?    Contact    Publications