Home    Background    Why use Nulink Analytics?    Contact    Publications

 

 

Quantitative input for business decisions

 

Selected publications and presentations

Di Marzio Paul and MacLean Scott (2025) �CLOSEness in the Australian community � Australian Research Society: Government and Social Research Conference, April 2025

MacLean Scott (2020) �How to segment almost anything� Australian Research Society Conference, August 2020

MacLean Scott (2016) �The 2016 Sawtooth Software Predictive Modelling Competition � Notes from a large island� Australian Marketing and Social Research Society Conference, Melbourne September 2016

MacLean Scott (2015) �How to group brands or products � an alternative approach� Australian Marketing and Social Research Society Conference, Sydney September 2015

MacLean Scott (2014) "Big data methods for small data" AMSRS WA State Conference, Perth, 23 October 2014

MacLean Scott (2011) �Structural Equation Modelling in Marketing � Parts I, II and III� in Dictionary of Quantitative Management Research; Sage Publications Ltd � Jan 2011;  ISBN: 9781412935296

MacLean Scott (2007) �SEM is dead � Long live SEM!� Australian Marketing and Social Research Society Conference, Sydney October 2007

MacLean Scott and Gray Kevin (1997) �Structural Equation Modelling in Market Research� Market Research Society of Australia Conference, Sydney October 1997 [reprinted in http://www.smallwaters.com/whitepapers]

MacLean S (1996) �Market Segmentation - A Primer� SPSS User Breakfast, Melbourne, 8 Aug 1996

MacLean S and Croft V (1993) �Pricing and Packaging the 1993 FAI Indy Grand Prix�, MRSA Conference, Sydney 1993

MacLean S (1990) �New Product Development and Market Modelling� Market Research Society Seminar, Melbourne, 28 Sep 1990

MacLean Scott (1990) �Marketing Research - or Look Before You Leap� National Union of Students Training Conference

Hawley L and MacLean A S (1989) �Evaluation of Residential Street Management (RSM) Schemes in South Australia, Fifth National Local Government Engineering Conference, Sydney, 24-29 September 1989

MacLean Scott (1989) �Quantitative Data Collection Techniques� MRSA Seminar, Melbourne, Melbourne, 16 May 1989

MacLean A S (1988) �Assessing the Impact of Public Communications Programs� Technical Note No. 1, Journal of the Australian Road Research Board, 18 (3), September, 1988

MacLean A S and Wiener J (1988) �Evaluation of Public Communications Programs� National Evaluation Conference, Melbourne

MacLean S (1987) �Look Before you Leap� Marketing World (Journal of the Australian Marketing Institute) Vol 7 No 9, Nov 1987 pp21-23

MacLean S and Waddell K (1987) �Volume Prediction from Concept/Product Tests� MRSA National Conference, Melbourne 29 Aug - 1 Sep, 1987

MacLean S (1987) �Pricing (New) Products: a review of the main research methods� Market Research Society Seminar, Melbourne, May 7, 1987.

MacLean S (1984) �Drunk on Sobriety� - Review of MRSA Newsletter article concerning the desirable minimum drinking age

MacLean S (1983) �Relationships between Variables�  Esso-Monash Workshop on Traffic Accident Evaluation, Dept Civil Engineering, Monash University, Feb 15-17, 1983

MacLean A S and Teale (1982) G �Probability Distributions for Traffic Accidents, Injuries and Deaths� Australian Road Research, Vol 12 No 1, Mar 1982 pp 42 - 44

MacLean A S and Howie D J (1980) �Survey of the Performance of Pedestrian Crossing Facilities� Australian Road Research, Vol 10 No 3, Sep 1980 pp 38 - 45

MacLean A S and Teale G L (1980) �The Random Vehicle Flow Assumption Used in Traffic Warrants� Australian Road Research, Vol 10 No 1, March 1980, pp 39 - 42

MacLean A S (1977) �A Note on Car Pool Matching� Technical Note No. 2, Australian Road Research, Vol 7 N0 3, Sep 1977 pp 33-34

MacLean A S (1976) �Maximum Likelihood and the Gravity Model� Transportation Research, Vol 10 pp 287 - 297

MacLean A S (1975) �A Note on the Intervening Opportunities Model� Traffic Engineering and Control, Nov 1975 p499

MacLean A S (1975) �Entropy Maximisation and the Gravity Model� Australian Road Research, Vol 5 No 10, Dec 1975 pp 17-27

MacLean A S (1974) �Theoretical Aspects of the Gravity Model of Transport Planning�, Special Report, Department of Civil Engineering, Transport Section, University of Melbourne

MacLean C and Segal L (1979) �Five Myths of Parking Policy� Australian Transport Research Forum Proceedings, Perth, WA, pp 274 - 286

MacLean S (19..) �Conjoint Analysis and Fractional Factorial Designs - An Introduction� Australian Marketing Researcher

MacLean S (19..) �Marketing Research or �Look Before You Leap��, AIC Conferences - Telecomms Market Forecasting, Sydney

MacLean S (19..) �Marketing Research or �Look Before You Leap��, Australian Society of Accountants - Hospitality and Tourism Industry Seminar, Melbourne

MacLean Scott and Segal Leonie (1978) �Multiple Hire Alternatives for Australian Taxi Cabs� Australian Transport Research Forum Proceedings, pp 399 � 429

 

"It may be conceded to the mathematicians that four is twice two.  But two is not twice one;  two is two thousand times one.
 That is why, in spite of a hundred disadvantages, the world will always return to monogamy.�

                                                                                                                                          G. K. Chesterton �The Man Who Was Thursday - a Nightmare�

 

Home    Background    Why use Nulink Analytics?    Contact    Publications